We are all living in the most advanced era humankind has ever witnessed. This is why if you fail to upkeep with the trends and technologies, you might not stand a chance for succeeding in your career.
From a running medical practices to the new dentists, dermatologists, plastic surgeons and bariatric surgeons planning to “get into the market”, there is a lot more to consider than your medical or dental knowledge and clinical skills. You can be the maestro in the dental world and built state-of-the-art dental practice, but if you fail to adapt to digitalization and create an attractive online presence, your career might be at risk.
Patient Experience- The Dos and Don’ts
In any medical or dental practice, the success revolves around the patient experience. If you fail to deliver a good one, you might get defamation on the social platforms, in front of the world. How do you think that would make you look?
After you get your medical or dental practice on to the digital platforms, with an alluring online presence and attractive social posts, it is crucial to provide a seamless patient experience as well. From a hassle-free appointment booking, to answering their queries and maintaining the follow-up, technology can ease up things for you.
Once your SEO and digital marketing game is on, here are a few tips and tricks to bag the patients for a lifetime.
- Hassle-free online appointments:
The millennials these days love to get things in a single “click”. It is mandatory to make your practice available on various social platforms such as Facebook, Instagram, and Twitter alongside your website. Manage a 24/7 online booking system in way that the patient gets guidance on every step from the moment they enter your site until they exit it- after confirming their appointment.
Allow them access to different modes of booking such as on-call, online, and via emails. It would be best if you send a reminder using a cold or customized email a day before the patient’s appointment so they do not forget and feel valued.
2. Offer virtual dental and medical care:
The Covid-19 pandemic taught us the biggest lesson of finding alternatives to everything. When the world went into a lockdown, clinics shut down and hospitals only allowed severe medical cases, making it difficult to seek dental and medical care. This was when the private practice utilized the online platforms and offered telehealth- virtual patient care. Now after the pandemic it has become a norm around the world, and for a great patient experience, you need to join trend.
Even though most of the problems cannot be treated virtually, the fears and concerns can be eliminated from the patient’s mind making them a fan of your clinical skills. Here is what you can do:
- Post online links on various platforms and your website
- Post high-quality dental and medical videos with useful tips
- Stay attentive to the Q&A portal
- Offer 24/7 availability
- Accept online payments for the virtual visit
- Allow patient feedback
3. Easy online payments:
The moment you bandwagon the digital marketing trend, it is crucial to establish several online payment methods. People nowadays do not like to carry cash, and if they came for a virtual visit (telehealth) you would need a way to charge them. Therefore, you can allow the patients to pay from their phones, via text or from their computers. This will allow you to reap a plethora of benefits such as:
- Enhanced patient experience
- Easy and transparent billing
- Frictionless payments
Apart from the highlighted tips, there is a lot more to improvising the patient experience that will allow your clinical practice to reach sky-high. When you are on the right track with the right digital tools, there is no stopping you! Contact us for more details.